The makers of the Snow Joe, the Sno-Thro, the SnoBoss, the Sno Wovel and a bevy of other products say clearing snow off the driveway doesn’t have to be so darn hard.
From shovels and snowblowers to self-melting walkways, the latest ergonomic and low-maintenance gear is designed to ease consumer’s backs and joints, be less taxing on the heart and less stressful to operate. Strong sales and heavy snowfall since Christmas have sent Toro Co. back into production for its plug-and-play electric snowblowers and its “Power Shovel,” a $100 motorized vacuum-like device that sucks up and spits snow away, no lifting required.
“With a lawn mower, if it doesn’t start you can put off cutting your grass,” says Toro’s Matt Medden, senior marketing director. “But if a snowblower doesn’t start, you’re late for work.”
Home Depot Inc. says December sales of snow products were up double-digits at the retailer over the previous year, including strong demand for gas snowblowers with electric start buttons (no yanking cords in the cold) and heated hand grips. The company projects similar growth for January.