Doesn’t come as much of a surprise, but it’s finally in writing that Internet advertising has beat out Newspaper advertising. In 2010, Internet ad spend reached about $26bn while Newspaper ads only hit $23bn.
This is both a result of the increase in internet usage (up 14%) as well as a decrease in newspaper readers (down 8%).
It’s important to note why this change is occurring…marketers are going where the people are. As more newspaper readers migrate to the internet, the ads follow them. And why wouldn’t they when it’s a lot more effective to run and track ads online compared to newspapers.